Kauraka e Mataku, Kia Takatū!

  • Client
    Te Rūnanga o Ngāi Tahu
  • Maui role
    Creative Production, Commercial Campaign
  • External Link

Kauraka e Mataku, kia Takatū!

Don’t be Scared, Be Prepared!

Emergencies happen and they can happen anytime.
Meet the Manawatu whānau who are proactively planning and preparing for different kinds of emergencies.
Being prepared gives us the best chance to ensure we have considered the needs of everyone in our whare, from our pēpi to our tāua and pōua, and even our pets.
Start the kōrero with your whānau and join us in our campaign to raise awareness around the importance of being prepared for natural disasters as a whānau, hapū and iwi.

Are you and your whānau prepared in the event of an emergency?

 

 

Kauraka e Mataku, Kia Takatū (Don’t be Scared be Prepared) was an emergency response campaign designed in 2022 by Māui Studios and Ngāi Tahu Whānui for Ngāi Tahu whānau in order to create awareness around staying prepared for natural disasters. The initiative was supported by Civil Defense and Tahu FM, and elevated the concept of Go-Bags for whānau to create their own emergency kits, and making a plan for when disaster strikes!

Executive Producer: Keela Atkinson-Cranwell
Story/ Project Co-odinators: Samuel Everden, Sampson Karst
Pou Auaha / Creative Directors: Madison Henry-Ryan, Patrick Hussey, Mikaela Rüegg

 

 

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